Where to find your creativity

A power blackout may not be the first place you would think of finding your creativity, it does however make sense.

I’m sitting here pen in hand writing the draft of this blog by candle light after eating a combination of food deemed “at risk” of spoiling and a rather extravagant bottle of red. We are about 3 hours into a blackout which is likely to only last a few hours but all of a sudden I’m feeling inspired and very creative. I’m not the only one, my kids who at this stage of the evening are contemplating the choices of watching TV, practicing a musical instrument or finishing homework have suddenly come up with a huge list of things they can do with no power and the little light the tea candles are emitting.

Watching the creativity inspired by our blackout got me thinking about all the other occasions that I’ve been in a situation where big ideas and the clarity to work out how they can be actioned have come about. With the benefit of hindsight the common thread for all these moments is removing myself from the everyday.

Creativity is not just a trait required by designers, architects, writers and artists. The ability to tackle business strategy issues will often require a high level of creativity. The very concept of “corporate retreat” has come about from the identification that people think and behave differently when outside of their normal work environment.

Workplace designers are increasingly offering up “creativity hubs” which provide the space and the tools for individuals to explore their creativity. Increasingly we are being encouraged to be collaborative, be creative and be inspired and we are left with no excuses as our work environment is now custom designed to be able to facilitate this.  We can flag the pending issue with this, it doesn’t take too long for things to become “normal” again and we start to look outside our everyday to find our creativity.  What the blackout has taught me is that you may not need a corporate retreat or custom designed creativity hub to find your creativity, you may need to simply turn the lights out and pretend its a blackout.

I would love to hear about where you find your creativity…

About Zena Churchill

Zena Churchill is a Director at Max & Buddy Consulting. She has worked in senior level business roles across national and multinational corporations, as well as being a small business owner. Zena is a strategic thinker and brings a practical, straight-forward approach to marketing and social media. She has a passion for training & development running practical business workshops for small business. Zena is a Certified Practising Marketer (AMI), sometimes tutors in Marketing at the University of Wollongong and is a Senior Consultant with Trinity P3.

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