Do you use Instagram to market your business? Are you struggling to grow your Instagram profile and you don’t know why? Instagram is a fantastic social media platform, and its continued growth…
Read More
Why your small business marketing doesn’t work Recently I was chatting to a small business owner at a networking function when he started telling me about some proposed changes to…
Influencer marketing, celebrity endorsement, ambassador programs, product placement or whatever you want to call it, has been around for a very long time. This form of marketing tactic tends to…
No one likes negativity, especially when it is in a public domain like social media, and it’s about your business. You know the drill, you’ve been nailing it on your social media…
Sponsorship marketing is a phenomenal tool, and when done right can be integrated across retail, advertising and promotional platforms to play a vital role in helping build a brand and drive sales. One…
Is marketing the artist and their work any different to marketing any other product? I don’t think it is. I mean, let’s be frank – art is a business, and…
It seems there are still some small business social media skeptics amongst us? Recently at a networking event, the following words were confidently stated to me by a small business owner,…
Sometimes we can get so caught up in our own little micro environment that we lose track of what is going on at a macro level. The PESTLE analysis is…
Understanding your target market is vital to the success of your business, so if I was to ask you to describe your target market to me, in detail, could you?…
In November 2013, Instagram in the US launched Instagram advertising on their platform using aspirational fashion brand Michael Kors and all-time favourite Ben & Jerry’s as two of its guinea…