You are sitting at your desk, fingers hovering over the keyboard. You need to write a marketing plan and you don’t know where to start. Well, you sort of know where to start but you want to make sure this plan is amazing.
Before you start writing your plan, here are 4 questions you need to ask yourself.
1. Have you developed a plan for the plan? Yep, that’s correct, you need to plan for the plan. Before you can start with the detail, you need to prepare. The preparation stage is all about identifying what information you will need to be able to complete the marketing plan. The time invested at this stage will save you plenty when you start writing, plus it will ensure you write a well-crafted, detailed plan that will impress your audience.
2. Do you have a copy of the business plan? Hopefully the answer to this is yes and you will have a copy of said business plan sitting next to you. If this is the case, make sure you understand what the overall business is trying to achieve and how your marketing plan will support it. If the answer to the above is no and there is no chance of getting a business plan from anyone in your company you need to stop right now, schedule a meeting with your manager and ask some questions about the overall business. This will ensure you write a plan that represents the company and is in line with how the executive team is thinking.
If you are a small business owner, you need to stop right now and write your business plan.
3. Can you access the information you need to write the marketing plan? This includes sales data, competitor information, research findings, target audience analysis, product knowledge and distribution data? If not, identify what is missing or impossible to get and investigate where you will be able to find it?
4. Have you got the support you need? If you are working in a large company a marketing plan will involve all sectors of the business including finance, product development, senior management, sales teams and distribution. If you are a small business owner and you are it, think about engaging a support team such as business peers, your financial advisor, accountant or small business services as a way of sense checking your plan.
Working through these 4 questions will help you on the way to crafting a solid plan. A good marketing plan will take some time to write, however investing in this preparation stage will help make the process a lot easier and ensure you don’t lose momentum.
Need a hand writing your marketing plan? Then contact us, we’d love to help.