If you are sitting there mulling over some personal new year resolutions, why not give some thought to business resolutions as well?
The start of a new year is a fantastic time to reflect on what has been, and set some goals for what is coming up. If you have been plugging away at social media marketing for the last 12 months feeling like you are getting nowhere fast, why not take this time to step back and give an honest assessment of how well you have been doing and what areas you could improve in. Then use your learning’s to set yourself some ‘resolutions’, and start the new year off on a winning note.
Here are the 7 social media resolutions I think you should consider making this year.
- Be consistent – post regularly and often. You won’t build a solid social media reputation or community by posting every now and then when you can find the time.
- Develop a social media schedule – manage your time by planning your social media activity in advance. You will quickly find, by doing this, managing your social media will become easier and feel a lot less ad-hoc (for you and your audience).
- Mix it up – look at how you can use different platforms or different types of content to engage your audience. Ask yourself if your blog posts could become video’s or podcasts, or your video content could become a whitepaper?
- Develop a strategy – if you are still using social media without a strategy, stop. Understanding the ‘why’ around your social media activity will give it purpose, help you keep focused and, importantly, identify what it can and does add to your business.
- Develop social media guidelines – dealing with social media negativity is a major concern for most businesses. A simple way of managing this is to develop some guidelines that help your audience understand your ‘rules of engagement’ for your social media communities.
- Start using analytics – there are social media analytics for every platform, giving you all sorts of insights into your online community. Granted some analytics are better than others, but all of them give you golden pieces of information that can help you pinpoint whether what you are doing on social media is working or not. Put aside 15 minutes every week to look at your analytics.
- Have fun – this is most important. Use your social media platforms to let a little bit of personality shine through and share with your audience a mix of interesting, entertaining, humorous or helpful content relevant to your industry, product and community.
Social media is singularly the best marketing tactic for building strong relationships and engaging with your community, but it can be overwhelming. Set yourself some goals and you will reap the rewards, through a more focused, efficient and relevant social media activity – and that is a great way to start the year.