Is your brand’s social media activity starting to grow? Are you thinking of adding more platforms to your social media mix? Maybe you want to employ a dedicated resource to manage your social media marketing? Do you engage in social media best practice? Umm, what?
Using social media for your business can be intoxicating, especially as your community grows and becomes more and more engaged. You start dreaming of viral videos, thousands of followers and sales going through the roof, and these goals are all very achievable.
However, before you go any further, stop and ask yourself – is your business engaging in social media best practice or are you just jumping in head first, thinking you can worry it all later?
Here’s 10 simple social media best practice tips to make sure your brand continues to shine.
- Every social media channel created to represent your brand must be ‘on brand’ (correct logos & profile information etc), and in line with your overall social media strategy.
- Avoid over posting, your commuities could feel spammed and opt out. Stay in tune with your audience to ascertain what the accepted level of activity is.
- Be consistent – nothing looks worse than a business profile that lies dormant for months.
- Learn to use social media analytics to help you understand what works and what doesn’t work for your audience – then do more of what works.
- Spend time on your posts and think like an editor – use strong hooks in your post, such as asking questions or prompting a discussion.
- People don’t like to be sold, but they do enjoy feeling exclusive, heard and appreciated, so keep ‘sales pitches’ to a minimum.
- House all blog posts, articles, whitepapers, images and video content on your company websites and drive your community back onto your site. This is where you can ask for a sale.
- When using images from the internet, keep in mind copyright laws may still apply. Attribute ownership where appropriate or create your own images.
- Feel free to voice an opinion, but be careful not to discriminate or state anything that is likely to discriminate or seriously offend any person or group of persons for any particular reason (i.e. age, race, gender, nationality, hair colour, weight, disability, etc.)
- Don’t ever make defamatory statements against people or other companies – if a situation flares up on Social Media make every attempt possible to take the conversation ‘offline’. Read here for tips on handling negative feedback on social media.
Developing and following a set of social media best practice guidelines will help give your company’s social media activity focus, drvie engagement and deliver a better experience to your community – and this, after all is the ultimate goal.